JARED TRASKARTIST · DESIGNER · EDUCATOR
← All design projects

Brand development · Creative direction · Event design

CoolEvents

Visual direction for seven event brands.

Explore the work ↓
The brand family01—07

  1. 01Foam Glow

  2. 02Blacklight Run

  3. 03Blacklight Slide

  4. 04Blacklight Wars

  5. 05Terrain Race

  6. 06Bubble Run

  7. 07Ignite Hope

Seven distinct event identities.View full-size

The project

As Director of Brand Development at CoolEvents, I led the visual direction of seven brands, from initial concepts through visual development and design execution: Foam Glow, Blacklight Run, Blacklight Slide, Blacklight Wars, Terrain Race, Bubble Run, and Ignite Hope.

My role
Director of Brand Development, CoolEvents; visual direction for seven brands, concept development, and design execution
Scope of work
  • Visual direction for seven event brands
  • Visual identities and brand applications
  • Creative direction
  • Website design and implementation
  • Email and digital campaign design
  • Event merchandise and promotional materials

The context

CoolEvents brought multiple event experiences under one company. Alongside the seven brand studies, the archive documents corporate communications, a Terrain Relay campaign and related internal design work.

Design approach

The work holds two scales together: distinct event identities and a recognizable corporate family. A holiday composition brings the event marks into one structured layout; the company lockup provides a calmer point of reference. Terrain Relay adds a full promotional narrative explaining the team experience before its registration offer.

The brand family

Seven distinct experiences.
One creative practice.

Explore the visual language and original applications behind each event.

Foam Glow Phoenix flyer with illuminated crowd photography, a green monogram, date and event details.

Foam Glow

Blacklight Run flyer with colorful powder photography, the event monogram, Jacksonville venue details and registration information.

Blacklight Run

Blacklight Slide flyer with a neon slide photograph, circular monogram, July event date and Rochester details.

Blacklight Slide

White Blacklight Wars monogram and cyan-to-violet wordmark centered on black.

Blacklight Wars

Terrain Racing campaign with rope-climbing photography, Conquer Your Terrain headline, orange offer and mud-run information.

Terrain Race

Aqua Bubble Run stacked wordmark with the Good Clean Run phrase and bubble-wand symbols on a transparent background.

Bubble Run

Ignite Hope campaign image showing a child holding a candle, with the gold flame, event name and date at lower left.

Ignite Hope

01 / Project details

Campaigns & communication

CoolEvents holiday graphic with a red hexagonal layout arranging six event identities around a seasonal message.
Corporate holiday communication — the event family brought into one composition.
Terrain Relay promotional layout with Conquer Your Terrain Together headline, race and team icons, camping information and early-bird offer.
Terrain Relay — a complete campaign explaining the team event.
CoolEvents — Bubble Run Email — design work by Jared Trask
CoolEvents — Bubble Run Email
CoolEvents — Blacklight Slide Email — design work by Jared Trask
CoolEvents — Blacklight Slide Email

02 / Project details

Identity in use

CoolEvents white-and-blue wordmark with a smiling underline and Find Your Next Experience tagline.
Corporate lockup — a common signature across the event family.
EventLab by CoolEvents Logo Idea — concept exploration — design work by Jared Trask
EventLab by CoolEvents Logo Idea — concept exploration

03 / Project details

The digital experience

CoolEvents — Terrain Relay Website — design work by Jared Trask
CoolEvents — Terrain Relay Website
CoolEvents — CoolEvents Website — design work by Jared Trask
CoolEvents — CoolEvents Website

Project record

Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.

Have a project in mind?

LET’S TALK ↗ MORE DESIGN WORK ↗