CoolEvents · Visual identity · Creative direction · Campaign design
Blacklight Slide
A vivid event identity carried into focused campaign design.
Explore the work ↓
The project
As Director of Brand Development at CoolEvents, I led the visual direction of Blacklight Slide, from concept development through design execution. Promotional communications extend the event’s fluorescent visual identity.
- My role
- Director of Brand Development, CoolEvents; visual direction, concept development, and design execution
- Scope of work
- Visual concepts and creative direction
- Logo and visual-identity applications
- Promotional email design and implementation
- Digital campaign layouts
The context
The archive shows Blacklight Slide as more than a promotional image: its visual system supported printed event information, participant instructions, parking and recurring sales campaigns.
Design approach
The nighttime slide photography carries the energy, while blue, green and violet accents establish continuity. Campaign pieces emphasize the offer; the flyer separates logistics from imagery. Practical on-site signs use a lighter ground and direct hierarchy so visitors can find parking and understand the instructions.
01 / Project details
From promotion to the event
02 / Project details
Campaigns & communication
03 / Project details
Identity in use
Project record
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.