CoolEvents · Visual identity · Creative direction · Event design
Ignite Hope
A warm event identity for a holiday candlelight walk.
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The project
As Director of Brand Development at CoolEvents, I led the visual direction of Ignite Hope, from concept development through design execution. Campaign materials carry its warm visual identity into a holiday candlelight walk supporting Phoenix Children’s Hospital.
- My role
- Director of Brand Development, CoolEvents; visual direction, concept development, and design execution
- Scope of work
- Visual concepts and creative direction
- Candlelight-walk campaign banner
- Branded event-photo collage
The context
The Ignite Hope campaign archive combines a practical registration banner with branded imagery of the candlelight event supporting Phoenix Children’s Hospital. The larger individual image exports reveal the campaign system more clearly than the small existing collage.
Design approach
A gold flame and a consistent event lockup carry across very different photographs. Warm light connects intimate candle scenes with the larger gathering, while the date remains close to the identity. The registration banner provides the direct invitation; the image series gives that invitation a human context.
01 / Project details
Identity in use
02 / Project details
Campaigns & communication
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.