CoolEvents · Visual identity · Creative direction · Digital design
Foam Glow
An after-dark event brand built around light, color and participation.
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The project
As Director of Brand Development at CoolEvents, I led the visual direction of Foam Glow, from concept development through design execution. Its website brings the fluorescent atmosphere of the event to the screen.
- My role
- Director of Brand Development, CoolEvents; visual direction, concept development, and design execution
- Scope of work
- Visual concepts and creative direction
- Logo and visual-identity applications
- Website design and implementation
- Digital campaign layouts
The context
Foam Glow’s nighttime experience had to remain recognizable from the first promotion to the start line. The production archive connects the website and digital advertising to city-specific flyers and large-format event signage.
Design approach
A green monogram and almost-black ground give the identity a clear center. Campaign layouts bring in illuminated crowds to show the experience; print pieces organize dates, location and registration around the same mark. At the event, the system simplifies to oversized start and finish messages.
01 / Project details
From promotion to the event
02 / Project details
Campaigns & communication
03 / Project details
The digital experience
04 / Project details
Identity in use
Project record
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.