Real estate · Responsive email · Print
Homesearch.com
One property. Every touchpoint.
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The project
A coordinated property-marketing system that carries listings from the inbox to printed collateral.
- My role
- Graphic design, image editing, responsive HTML/CSS coding and project management, through The Carlon Group.
- Scope of work
- Property email campaigns
- Digital banner advertisements
- Luxury-property brochures
- Property display flyers
- Open-house flyer
- Business cards
The context
HomeSearch.com needed a consistent way to present properties with very different features, price points and photography. The archive spans recurring auction emails, digital banners, luxury-property brochures, display flyers and open-house materials.
Design approach
Large property photographs establish the first impression. A repeatable hierarchy separates the address, auction offer and key features from supporting specifications. Across print and digital pieces, the same brand cues carry through while the layout adapts to the amount and scale of information.
01 / Project details
From the inbox to the property
Property photographs lead; addresses, specifications and auction information follow in a repeatable order. Brochure fronts and backs are paired to show the complete piece.
02 / Project details
A consistent first impression
Two sides of the business-card system carry the existing identity into a compact everyday format.
03 / Project details
Digital property marketing
More from this collaborationAdditional applications and formats ↓
Project record
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.