Arts · Digital design · Community
Shemer Art Center
Making the arts easier to discover—and take home
Explore the work ↓
The project
An interconnected set of print, editorial, web and mobile communications for Shemer Art Center’s exhibitions, classes, events and community programs.
- My role
- Marketing Manager and designer
- Scope of work
- Event print campaigns
- Exhibition and class graphics
- Family activity booklet layout
- Email newsletter layout
- Mobile-app visual assets
- Membership materials
The context
A changing arts calendar needed consistent communication across very different formats: event invitations, exhibition announcements, class discovery, newsletters and family activities.
Design approach
The center’s warm earth tones and clear category labels anchor the everyday program materials. Event campaigns introduce their own visual character while preserving the Shemer identity and a legible hierarchy of dates and actions. The family activity booklet extends the same communication work into a take-home publication, giving the participating artists’ drawings space to lead.
Exhibition artwork and coloring-book drawings are by credited participating artists. This case presents communication design, layout and production; it does not claim those artworks, the institution’s logo, or sole app development.
01 / Project details
Program communication
02 / Project details
Furry Friends campaign
A postcard and full-page advertisement adapt the same event identity to different points of contact. Featured artwork remains credited to its artist.
03 / Project details
Family activity publication
Publication layout and production for a take-home activity book. The building drawing is by Shemer artist and instructor John Erwin.
04 / Project details
Digital program graphics
05 / Project details
Connecting the program
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.