JARED TRASKARTIST · DESIGNER · EDUCATOR
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Nonprofit · Logo design

1Wish

One recognizable identity, with room for every program.

Explore the work ↓
Black-and-blue 1Wish logo with a pale-blue heart, star and supporting tagline.
1Wish — the primary identity and supporting tagline.

The project

A connected logo family for 1Wish, 1Wish Kid and 1Wish Pet, prepared in full color, monochrome and reversed production formats.

My role
Logo design.
Scope of work
  • 1Wish logo
  • 1Wish Kid logo
  • 1Wish Pet logo

The context

The nonprofit needed related marks that could identify the parent organization and its named programs. The original files show a practical production system: consistent core lettering, program-specific symbols and supporting text, with versions for light and dark backgrounds.

Design approach

The core wordmark, star and typographic rhythm remain consistent. A heart, handprint and paw print distinguish the parent, Kid and Pet identities, while restrained blue and green accents signal their relationship. Monochrome and reversed versions preserve the hierarchy when color or background changes.

01 / Project details

A connected identity family

Blue-and-black 1Wish Kid logo, handprint and supporting tagline.
1Wish Kid — the shared identity extended with a handprint.
Green-and-black 1Wish Pet logo, paw print and supporting tagline.
1Wish Pet — the shared identity extended with a paw print.
Black and blue 1Wish lettering with a pale-blue heart and a curling star above the letter i.
Primary mark — the core identity without its supporting tagline.

02 / Project details

Prepared for light and dark backgrounds

1Wish logo and supporting tagline in black and gray with heart and star motifs.
Monochrome lockup — the same hierarchy in a reduced palette.
White 1Wish Kid lettering and tagline with gray handprint motif on a transparent background.
Reversed application — the Kid identity prepared for dark backgrounds.
White 1Wish Pet lettering and tagline with gray paw-print motif on a transparent background.
Reversed application — the Pet identity prepared for dark backgrounds.

Project record

Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.

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