JARED TRASKARTIST · DESIGNER · EDUCATOR
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Real estate · Print design · Direct mail

The Roehrenbeck Group

An offer built for the mailbox.

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The Roehrenbeck Group postcard front with a large five-hundred-dollar bill image and a prominent home-selling offer.
Final postcard — front

The project

A two-sided real-estate mailer with a direct offer on the front and supporting proof on the reverse.

My role
Postcard design.
Scope of work
  • Every Door Direct Mail postcard
  • Front and reverse artwork
  • Print-ready exports

The context

The Roehrenbeck Group needed a promotional postcard designed for Every Door Direct Mail. The surviving archive contains rough layouts, working Photoshop files and final artwork for both sides.

Design approach

The front makes the financial offer unmistakable through a large bill image and a short headline. The reverse shifts to a structured red-and-blue composition for the team’s promises, accomplishments and response information, while reserving the address area required for mailing.

01 / Project details

Selected applications

Project record

Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.

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