Identity · Concept exploration
Jungle Box
Finding a clearer voice within a tropical identity
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The project
Two rounds of logo exploration investigating how foliage, lettering and color can balance energy with recognition.
- My role
- Logo concept exploration
- Scope of work
- First-round identity concepts
- Second-round logo refinements
The context
The archive preserves an existing-logo reference and alternative prototype directions. It supports a process study, not a claim of a completed rebrand.
Design approach
The first round tests lettering contrast, the central dark shape and bright tropical colors. Later variations simplify the wordmark and reconsider the foliage, frog detail and palette. Presenting a few purposeful comparisons reveals the design decisions more clearly than showing every minor version.
01 / Project details
Identity exploration
Alternative wordmarks and emblems from the concept process. These studies are presented as exploration, not a launched rebrand.
02 / Project details
Identity refinement
A later round simplifies the type and revisits the foliage treatment.
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.