JARED TRASKARTIST · DESIGNER · EDUCATOR
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Client campaigns · Team creative · Paid social

Provo City Half Marathon

Event creative for Facebook and Instagram

Explore the work ↓
An on-course runner photograph provides an action-led source for the event campaign.
Provo City Half Marathon — campaign image from the project archive · Supporting campaign photograph; shown as a source asset, not a finished advertisement.

The project

Creative direction and team campaign production for Provo City Half Marathon, supporting Facebook and Instagram advertising.

My role
Creative direction and team campaign production; Facebook/Instagram advertising
Scope of work
  • Campaign creative
  • Facebook advertising
  • Instagram advertising

The context

Campaign inputs combine a blue Provo City event identity, an isolated runner hero, and on-course participant photography.

The campaign

Our team developed creative and managed Facebook and Instagram ad buys using the client’s established identity. The supporting material below shows the event imagery available to the campaign; it is identified separately from finished design.

This client record documents team creative production and paid-social work. The surviving visual is supporting campaign material; a complete finished advertisement is not available.

Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.

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