Client campaigns · Team creative · Paid social
Pacific Crest
Event creative for Facebook and Instagram
Explore the work ↓
The project
Creative direction and team campaign production for Pacific Crest, supporting Facebook and Instagram advertising.
- My role
- Creative direction and team campaign production; Facebook/Instagram advertising
- Scope of work
- Campaign creative
- Facebook advertising
- Instagram advertising
The context
An outdoor endurance-event campaign whose retained source imagery emphasizes the setting.
The campaign
Our team developed creative and managed Facebook and Instagram ad buys using the client’s established identity. The supporting material below shows the event imagery available to the campaign; it is identified separately from finished design.
This client record documents team creative production and paid-social work. The surviving visual is supporting campaign material; a complete finished advertisement is not available.
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.