JARED TRASKARTIST · DESIGNER · EDUCATOR
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Pets & outdoors · Web design

Adventure Pooch

An energetic identity for dogs and their people

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Adventure Pooch — Adventure Pooch Website — design work by Jared Trask
Adventure Pooch — Adventure Pooch Website

The project

A website presentation and a wider archive of brand and social graphics for Adventure Pooch.

My role
Web design and archived brand/social compositions
Scope of work
  • Website homepage presentation
  • Social cover composition
  • Social profile composition
  • Horizontal and stacked identity exports

The context

The archived work extends beyond the website homepage into social covers, profile graphics and alternative logo arrangements.

Design approach

Playful canine imagery, a coral accent and highly readable wordmarks create a friendly tone. Wide cover compositions and square social graphics adjust the hierarchy to their formats. Separate horizontal and stacked dog-face marks document an alternate identity direction.

The skyline uses purchased Lil Squid icon artwork. My contribution shown here is the branded composition and layout; original authorship of the canine illustrations is not established.

01 / Project details

Social brand composition

02 / Project details

Alternate identity direction

Project record

Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.

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